Sales Consulting &
Fractional Leadership Services for
Associations, Firms, and Growth-Minded Businesses
We help associations, professional services firms, SMBs, and tech scale-ups install sales systems that boost retention, sponsorship, and predictable revenue without adding headcount.
Associations: Member Value & Sponsorship Booster
Problem: Renewals are slipping. Sponsors want more ROI. Boards expect answers without more staff.
What It Is:
A structured program that gives association leaders quick, board-ready wins to stabilize retention and strengthen sponsor ties.
What You’ll Gain:
Renewal and sponsorship health check you can share with your board
Quick-win tactics you can implement this cycle
Stronger engagement strategies without adding headcount
Professional Services Firms: Revenue Health Check
Problem: Growth is inconsistent. Too much depends on rainmakers. Partners don’t have time for BD discipline.
What It Is:
A Business Development health check designed for accounting, law, and consulting firms to spread business development responsibility beyond just a few partners.
What You’ll Gain:
A clear picture of your current BD pipeline and gaps
Partner accountability tools that work alongside billable targets
A structured path to reduce reliance on individual rainmakers
SMBs & Tech Scale-Ups: Sales System Sprint
Problem: Growth stalls when the CEO or founder is still carrying the bag. Forecasts feel like guesswork.
What It Is:
A sprint that installs the systems, playbooks, and accountability your sales engine needs — without the cost of hiring a full-time CRO or VP Sales.
What You’ll Gain:
Reliable forecasts you can trust
More qualified opportunities moving through the pipeline
Leadership time freed from day-to-day selling
A scalable sales foundation for fundraising or exit prep
Fractional Sales Leadership
Problem: Sales teams drift without leadership. CEOs and founders get pulled into firefighting instead of strategy.
What It Is:
Fractional leadership support from light-touch / Hands-on / Embedded weekly coaching to embedded sales management tailored to your stage and goals.
What You’ll Gain:
Strategic oversight without the full-time cost
Weekly cadence of leadership calls, reporting, and coaching
On-call support for deals, negotiations, and board updates
A bridge between sales strategy and day-to-day execution
Workshops & Coaching
Problem: Teams often know what to do but lack consistent practice, structure, and accountability.
What It Is:
Custom workshops and executive coaching programs designed to build skills, confidence, and discipline across your sales team.
Formats Available:
Sales Coaching Series (4 sessions)
Half-Day or Full-Day Workshops
Executive Coaching (6 sessions)
Add-on: 30/60/90-day accountability check-ins
What You’ll Gain:
Stronger sales conversations
Practical frameworks your team can apply immediately
Ongoing accountability to ensure learning sticks
Speaking & Webinars
Problem: Leaders and teams need fresh ideas and energy to stay engaged and inspired.
What It Is:
Keynotes, webinars, and conference sessions that combine practical insights with engaging storytelling.
Options Available:
Virtual Keynotes / Webinars
In-Person Keynotes
Conference Packages (keynote + breakout workshop)
What You’ll Gain:
Inspiration and actionable ideas in one session
Engaged audiences who leave with clear takeaways
Content tailored to associations, firms, or corporate teams
FAQs
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Yes. Each program is sized to your needs and focuses on what will make the biggest immediate impact.
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No. We provide fractional leadership and systems you can run internally, so you avoid premature hiring and still grow.
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Within 30-45 days, typical results include clearer pipeline visibility, improved forecasting, and early action on sponsorship or renewal risk.
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Our work is built on 20+ years of experience with associations, professional services, SMBs, and Canadian scale-ups. We serve all industries including Accounting, Finance and Tech.
Let’s work together.
Book a 25-minute strategy call to review your current sales health and outline your next three moves.