About SLG

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Relationships First. Results Follow.

At Sales Leadership Group, I believe sales isn’t about scripts, funnels, or pressure tactics. It’s about people.

Business moves forward when trust is built, when leaders feel heard, and when solutions fit their world. That’s why every engagement starts with relationships, because growth without trust never lasts.

Why I Do This

For more than two decades, I’ve worked alongside CEOs, CFOs, association leaders, professional partners, and founders. What I’ve seen again and again is that the real barriers to growth aren’t tools, they’re human:

  • Members and sponsors want to feel valued, not managed.

  • Too much business depends on one or two rainmakers, instead of spreading client trust across the firm.

  • Founders and CEOs get stuck carrying sales because they’re the only ones clients believe in.

I founded Sales Leadership Group to help leaders transform relationships into systems, enabling growth to become sustainable, repeatable, and rooted in trust.

Meet Nabil

Nabil in a suit and tie with a neutral expression, facing the camera against a neutral background.

A sales system that prioritizes relationships over just automation.

I spent 12 years at CPA Canada working directly with accountants, CFOs, and executives. My career has also spanned associations, professional services, technology, and industry, always with the same focus: strengthening revenue through relationships.

Today, through Sales Leadership Group, I help:

  • Associations stabilize renewals and sponsorships by showing value that members can feel.

  • Professional services firms build partner accountability without pulling focus from billable work.

  • SMBs & tech scale-ups put systems in place so growth doesn’t depend on the founder.

  • Leaders at every stage build teams that sell with trust, not pressure.

My Approach

  • People First: I don’t start with tools. I start with people. Strategy follows trust.

  • Practical & Human: Workshops, coaching, and leadership that fit how teams actually work.

  • Proven Experience: 20+ years in B2B, including 12 years at CPA Canada, serving financial leaders across Canada.

  • Relationship = Revenue: Because when relationships grow stronger, sales follow.

Let’s Connect

If you’re ready to strengthen revenue by deepening trust with clients, sponsors, and teams, let’s talk.

25 minutes. No cost. Three actionable ideas for your growth.

Book a Call